Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Customer interactions with an organization's website create opportunities for positive
experiences that can lead to long‐term relationship building. The range of potential …

The advent of interactive digital platforms has led people to progressively interact on such
platforms, urging organizations to create online communities to engage customers with them …

In response to the Covid-19 pandemic, online learning has been carried out in many
countries with different types of online learning models being promoted and implemented. In …

Purpose The purpose of this paper is to examine the dimensions of e-service quality, its
effects on e-satisfaction and e-trust and its impact on behavioural and attitudinal loyalty in …

With the proliferation of the use of chatbots across industries, business-to-business (B2B)
businesses have started using cognitive chatbots for improved customer service which …

This study extends a stimulus–organism–response (S–O–R) model to include impulse-
buying behavior, which plays a vital role in electronic shopping but has not gained much …

Purpose–Social relationships on the internet through the emergence of Web 2.0
applications created new opportunities for business. This is mainly because of the growth of …

This study integrated flow into a technology acceptance model (TAM) to explore whether
flow plays a mediating role in the TAM. An online questionnaire was used to collect data …

A critical element in the evolution of governmental services through the internet is the
development of sites that better serve the citizens' needs. To deliver superior service quality …