The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shopping experiences. However, in many non …

Regulatory fit, or the match between an individual's regulatory orientation and the strategy
used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a …

Both knowledge and discourse are fundamental notions in the humanities and social
sciences. It is therefore surprising that so little detailed research has been done on the …

This paper integrates social norm constructs from different disciplines into an integrated
model. Norms exist in the objective social environment in the form of behavioral regularities …

While research on conspicuous consumption has typically analyzed how people spend
money on products that signal status, this article investigates conspicuous consumption in …

It has been 15 years since the first edition of this book. Since then, increased research
results have become available to support the understanding of culture's influence on …

In this article, the authors introduce attitude toward global products (AGP) and attitude
toward local products (ALP) as generalized attitudinal constructs and address the four …

This study examines the effects of two types of scarcity on the attitudes of consumers toward
products. We consider scarcity due to supply (eg,“limited edition”) and scarcity due to …

The authors examine how two negative emotions—guilt and shame—influence responses to
environmental ad messages framed as gains or losses. In Study 1, participants primed with …

Digital technologies and digital media are changing the environments in which firms interact
with customers. However, the evolution of digital organizational forms, customer technology …