Social marketing in public health
▪ Abstract Social marketing, the use of marketing to design and implement programs to
promote socially beneficial behavior change, has grown in popularity and usage within the …
promote socially beneficial behavior change, has grown in popularity and usage within the …
Mass media interventions for reducing mental health‐related stigma
S Clement, F Lassman, E Barley… - Cochrane Database …, 2013 - cochranelibrary.com
Background Mental health‐related stigma is widespread and has major adverse effects on
the lives of people with mental health problems. Its two major components are discrimination …
the lives of people with mental health problems. Its two major components are discrimination …
Strategic social marketing: For behaviour and social change
J French - 2019 - torrossa.com
We have not started this second edition with an introduction to social marketing principles
and readers who wish to start at this point should go to Chapter 2. Rather we have decided …
and readers who wish to start at this point should go to Chapter 2. Rather we have decided …
Consumer responses to ecolabels
J Thøgersen, P Haugaard, A Olesen - European journal of marketing, 2010 - emerald.com
From a consumer perspective, ecolabels are tools for supporting decision making with
regard to environmentally significant products. The paper proposes an adoption of …
regard to environmentally significant products. The paper proposes an adoption of …
[图书][B] Social marketing: Influencing behaviors for good
P Kotler, N Lee - 2008 - books.google.com
Foreword-Alan Andreasen Dedication PART I: UNDERSTANDING SOCIAL MARKETING
Chapter 1: Defining Social Marketing Marketing Highlight:" Save the Crabs. Then Eat Them." …
Chapter 1: Defining Social Marketing Marketing Highlight:" Save the Crabs. Then Eat Them." …
The concept of scalability: increasing the scale and potential adoption of health promotion interventions into policy and practice
Increased focus on prevention presents health promoters with new opportunities and
challenges. In this context, the study of factors influencing policy-maker decisions to scale up …
challenges. In this context, the study of factors influencing policy-maker decisions to scale up …
An integrative model for social marketing
RC Lefebvre - Journal of Social Marketing, 2011 - emerald.com
Social marketing has evolved differently in the developing and developed worlds, at times
leading to different emphases on what social marketing thought and practice entail. This …
leading to different emphases on what social marketing thought and practice entail. This …
[图书][B] Social marketing in the 21st century
AR Andreasen - 2006 - books.google.com
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and
then proposes thought-provoking applications for an existing approach to social and …
then proposes thought-provoking applications for an existing approach to social and …
The impact of social marketing campaigns on reducing mental health stigma: Results from the 2009–2014 Time to Change programme
BackgroundIn England, during 2009–2014 the 'Time to Change'anti-stigma programme has
included a social marketing campaign (SMC) using mass media channels, social media and …
included a social marketing campaign (SMC) using mass media channels, social media and …
[图书][B] Social marketing and public health: Theory and practice
J French - 2010 - books.google.com
Social marketing is the application of commercial marketing tools and principles to the
design, implementation and evaluation of health and social behaviour change programmes …
design, implementation and evaluation of health and social behaviour change programmes …