The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …

A substantial body of literature has been built up in experience marketing. In spite of that
there is no cohesive framework that has systematically examined antecedents, formation …

Un apasionante recorrido por el funcionamiento de la mente de la mano del padre de la
psicología conductista y premio Nobel de Economía en 2002: Daniel Kahneman. En Pensar …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

Retailers recognize that greater understanding of customers can enhance customer
satisfaction and retail performance. This article seeks to enrich this understanding by …

Creative frontline service employees may be crucial in ensuring organizational performance.
However, scant research has investigated the antecedents of service employee creativity …

A large retailer habitually sends special offers and catalogues to previous customers. Yet
unfocused mass mailing is expensive–and annoying for recipients with no further interest in …

The present research examines the relationship between consumers' tendencies to buy
compulsively and their response to price based on a survey of customers of an Internet …

Recent managerial evidence and academic research has suggested that consumer
decisions are influenced not only by the prices of individual items but also by a retailer's …

Online product presentation constitutes a key challenge for marketers and designers who
want to satisfy consumers' needs. Visual and textual product information affect recognition …