Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
Promoting consumer engagement in online communities through virtual experience and social identity
YW Chuang - Sustainability, 2020 - mdpi.com
With the development and proliferation of online games, understanding how to seize these
players has become an essential issue for academic scholars and practitioners. Based on …
players has become an essential issue for academic scholars and practitioners. Based on …
Impact of AI on Knowledge-based Marketing: A Study of B2B Markets
K Masoom, A Rastogi, SA Khan - Digital Influence on Consumer …, 2024 - emerald.com
Abstract Knowledge management (KM) is an important topic in the age of big data, and this
study adds to the existing body of literature by providing a novel KM perspective on the …
study adds to the existing body of literature by providing a novel KM perspective on the …
[PDF][PDF] Pengaruh Artificial Intelegen Dan Technology Accepted Model Terhadap Keputusan Membeli Generasi Mellenial Di Kodya Jakarta Timur
T Herbayu - Jurnal Ekonomi dan Industri e-ISSN, 2022 - scholar.archive.org
This study aims to determine the effect of artificial intelligence and technology acceptance
model on the decision to buy products by millennial generation. Researchers used …
model on the decision to buy products by millennial generation. Researchers used …
Unpacking artificial intelligence–How the building blocks of artificial intelligence (AI) contribute to creating market knowledge from big data
Purpose: This study explains artificial intelligence (AI) and its contributions to creating
market knowledge from big data. Specifically, this study describes the foundational building …
market knowledge from big data. Specifically, this study describes the foundational building …