Kinerja Perusahaan di Usaha Mikro Kecil dan Menengah (UMKM): Systematic Literature Review
A Afendi - Jurnal Wacana Ekonomi, 2022 - journal.uniga.ac.id
Tujuan dari penelitian ini adalah untuk mengetahui faktor yang mempengaruhi kinerja
perusahaan di usaha mikro kecil dan menengah (UMKM). Jenis penelitian ini …
perusahaan di usaha mikro kecil dan menengah (UMKM). Jenis penelitian ini …
Role of competitive advantage in mediating the effect of market orientation on marketing performance of Small Medium Enterprise (SME): Study on the gold and silver …
IGM Suwandana - European Journal of Business and Management …, 2023 - ejbmr.org
Marketing “performance is sales growth based on the extent to which the company can
maintain or add new customers. Companies or business owners must develop the products …
maintain or add new customers. Companies or business owners must develop the products …
The impact of market orientation on marketing performance: exploring the moderating role of competitive advantage
This research analyses the influence of market orientation and competitive advantage on
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
The role of service innovation and competitive advantage ad mediators of product innovation on marketing performance: Evidence from the SME manufacturing firms …
This paper aims to explore the role of service innovation and competitive advantage as a
mediator of product innovation on marketing performance of small and medium enterprises …
mediator of product innovation on marketing performance of small and medium enterprises …
BUSINESS: THEORY & PRACTICE
This research analyses the influence of market orientation and competitive advantage on
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator
N El Saghier - مجلة جامعة الإسکندرية للعلوم الإدارية, 2021 - journals.ekb.eg
This Study aims to explain the relationship between E-marketing Orientations on E-business
Strategy, considering E-trust as a Mediator. The study is built upon the positivism philosophy …
Strategy, considering E-trust as a Mediator. The study is built upon the positivism philosophy …
Building marketing performance models using innovation and competitive advantage as intervening variables: an empirical study conducted on PT Pegadaian
Marketing is one of the major indicators of company performance with several studies
observed to have been conducted in relation to this concept, but there are gaps concerning …
observed to have been conducted in relation to this concept, but there are gaps concerning …
PENGARUH SOCIAL MEDIA MARKETING, COMPETITOR ORIENTATION DAN CUSTOMER ORIENTATION TERHADAP KINERJA PEMASARAN DENGAN …
TC Pratiwi - 2024 - repository.unissula.ac.id
Seiring dengan perkembangan jaman yang semakin maju. Perkembangan UMKM yang
berada di suatu daerah cukup mempengaruhi beberapa bidang sektor khususnya sektor …
berada di suatu daerah cukup mempengaruhi beberapa bidang sektor khususnya sektor …
The Effect of Marketing Capability on The Marketing Performance of Islamic Fashion Small Businesses: The Mediator Role of a Religio-Centric Marketing …
M Mulyana, N Kholis - e-Academia Journal, 2023 - myjms.mohe.gov.my
As a country with Muslim majority population, Indonesia is a potential market for the
development of the Muslim fashion industry. However, this opportunity has not been utilized …
development of the Muslim fashion industry. However, this opportunity has not been utilized …
PENINGKATAN MARKET PERFORMANCE MELALUI RELATIONAL INTERACTION CAPABILITY, SOCIAL VALUE CO CREATION DAN FUNCTIONAL VALUE CO …
AM FISIESTI - 2023 - repository.unissula.ac.id
Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis Relational Interaction
Capability, Social Value Co Creation dan Functional Value Co Creation terhadap Market …
Capability, Social Value Co Creation dan Functional Value Co Creation terhadap Market …