Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward

DL Parris, F Guzman - Journal of Product & Brand Management, 2023 - emerald.com
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …

Brands as relationship builders in the virtual world: A bibliometric analysis

C Veloutsou, CR Mafe - Electronic Commerce Research and Applications, 2020 - Elsevier
Given the growing role of brands as relationship partners and relationship facilitators and
the pre-eminence of the online environment for consumers, this article contributes to the …

Role of brand experience in shaping brand love

R Joshi, P Garg - International Journal of Consumer Studies, 2021 - Wiley Online Library
Consumer–brand relationships are witnessing a tremendous upheaval from the past few
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …

Healthcare apps' purchase intention: A consumption values perspective

D Chakraborty, J Paul - Technovation, 2023 - Elsevier
Healthcare services/products, such as medicine, consultation with doctors, lab tests, are
growing in popularity, and their benefits are well known. Little is known about the …

The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

MTH Le - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …

Untying the influence of advertisements on consumers buying behavior and brand loyalty through brand awareness: the moderating role of perceived quality

J Zhao, RS Butt, M Murad, F Mirza… - Frontiers in …, 2022 - frontiersin.org
Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …

Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? The role of brand love

E Wallace, P Torres, M Augusto… - Journal of Product & …, 2022 - emerald.com
Purpose Drawing on consumer brand relationship theory, this study aims to investigate
online brand engagement, brand trust and consumer brand identification as antecedents of …

Does the end justify the means? The role of organizational communication among work-from-home employees during the COVID-19 pandemic

M Zito, E Ingusci, CG Cortese, ML Giancaspro… - International Journal of …, 2021 - mdpi.com
During the first months of 2020, the world, and Italy at an early stage, went through the
COVID-19 emergency that had a great impact on individual and collective health, but also …

Role of customer perceived brand ethicality in inducing engagement in online brand communities

V Kumar, V Kaushal - Journal of Retailing and Consumer Services, 2023 - Elsevier
In recent times, ethical consumerism has motivated firms to behave ethically to garner
various benefits for their brands. More specifically, firms have become more conscious of …

Exploring the antecedents and outcomes of destination brand love

S Amaro, C Barroco, J Antunes - Journal of Product & Brand …, 2020 - emerald.com
Purpose This study aims to apply the concept of brand love to a destination and investigate
its antecedents and consequences. It also explores the moderating effects of time elapsed …