Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
Brands as relationship builders in the virtual world: A bibliometric analysis
C Veloutsou, CR Mafe - Electronic Commerce Research and Applications, 2020 - Elsevier
Given the growing role of brands as relationship partners and relationship facilitators and
the pre-eminence of the online environment for consumers, this article contributes to the …
the pre-eminence of the online environment for consumers, this article contributes to the …
Role of brand experience in shaping brand love
R Joshi, P Garg - International Journal of Consumer Studies, 2021 - Wiley Online Library
Consumer–brand relationships are witnessing a tremendous upheaval from the past few
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …
Healthcare apps' purchase intention: A consumption values perspective
D Chakraborty, J Paul - Technovation, 2023 - Elsevier
Healthcare services/products, such as medicine, consultation with doctors, lab tests, are
growing in popularity, and their benefits are well known. Little is known about the …
growing in popularity, and their benefits are well known. Little is known about the …
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
Untying the influence of advertisements on consumers buying behavior and brand loyalty through brand awareness: the moderating role of perceived quality
Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …
maximum output from the market. This study aims to determine how advertisement affects …
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? The role of brand love
Purpose Drawing on consumer brand relationship theory, this study aims to investigate
online brand engagement, brand trust and consumer brand identification as antecedents of …
online brand engagement, brand trust and consumer brand identification as antecedents of …
Does the end justify the means? The role of organizational communication among work-from-home employees during the COVID-19 pandemic
During the first months of 2020, the world, and Italy at an early stage, went through the
COVID-19 emergency that had a great impact on individual and collective health, but also …
COVID-19 emergency that had a great impact on individual and collective health, but also …
Role of customer perceived brand ethicality in inducing engagement in online brand communities
In recent times, ethical consumerism has motivated firms to behave ethically to garner
various benefits for their brands. More specifically, firms have become more conscious of …
various benefits for their brands. More specifically, firms have become more conscious of …
Exploring the antecedents and outcomes of destination brand love
Purpose This study aims to apply the concept of brand love to a destination and investigate
its antecedents and consequences. It also explores the moderating effects of time elapsed …
its antecedents and consequences. It also explores the moderating effects of time elapsed …