Objective This paper reviews recent articles related to human trust in automation to guide
research and design for increasingly capable automation in complex work environments …

Since Prahalad and Ramaswamy published their seminal text, vast literature on value
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …

New digital technologies not only support consumers in better fulfilling their own
consumption needs but also enable them to create greater value for other consumers. These …

Extant service research considers several aspects of customer participation (CP) but lacks a
clear and inclusive typology that delineates CP's domain, scope, or boundaries. To address …

Inclusive design considers the needs and capabilities of the whole population to decrease
the actual or perceived mismatch between the user and the design object. We review the …

Persuasion literature suggests that consumers increasingly seek brand integrity, yet this
advertising outcome remains underexplored, despite the clear need for managerial …

Increasingly, many brands are handing over to consumers the control of the design process,
allowing for the customization of products, experiences, and services. While there is a clear …

We introduce HR co-creation as a continuous process in which HR and stakeholders
optimize value through collaborative efforts to innovate in the design and use of HR …

Coproduction offerings, in which customers engage in the production of goods and services,
are ubiquitous (eg, ready-to-assemble products, self-service technologies). However …

Crowdfunding campaigns, where entrepreneurs seek consumer funding to develop new
products, foster dynamics that go beyond traditional seller–buyer transactions. This research …