Nudging, a concept rooted in behavioural economics, aims to influence decision-making for
individuals' benefit through non-coercive methods. While initially investigated in real-world …

The Covid-19 pandemic has increased the pressure on organizations to ensure health and
safety in the workplace. An increasing number of organizations are considering wearables …

Background: The consumption of 'fast fashion', which is expedited by cost-effective e-
commerce systems, represents one of the major factors contributing to the acceleration of …

Many firms use social media (SM) to solicit online investments. In this study, we examine the
interaction between SM attributes and online-investment attributes to determine how this …

The demand for greater societal impact and participation of science in public discourse is at
odds with the current “publish or perish” culture. A major factor why such a culture could be …

While personalized recommendations are extensively employed to alleviate information
overload, they also increase concerns about information cocoons. Since prolonged …

Traditionally, it has been proven that B2B or B2C consumer behaviour is influenced by
social and psychological factors that change their perception of brand communication …