This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

This paper aims to comprehensively review 891 documents in the Scopus database about
Internet of Things (IoT) in Ind 4.0 to understand the historical growth, current state, and …

Purpose–Artificial intelligence (AI) adoption is critical in the age of digital technology. This
review article aims to evaluate the literature on AI in the hospitality industry. Method–A …

The fourth industrial revolution, also known as Industry 4.0, has led to an increased
transition towards automation and reliance on data-driven innovations and strategies. The …

This paper aims to review the current literature on entrepreneurial marketing and business
sustainability while explaining various scholars' views on the relationships between these …

The study's primary purpose has been to examine the association between Green Digital
Transformational Leadership, Green Digital Mindset, and Green Digital Transformation …

Artificial Intelligence (AI) is generating new horizons in one of the biggest challenges in the
world's society—poverty. Our goal is to investigate utilities of AI in poverty prediction via …

Digital transformation systems generate a substantial volume of data, creating opportunities
for potential innovation, particularly those driven by artificial intelligence. This study focuses …

This study finds that eco-preneurship and green technology initiatives have the potential to
improve the environmental quality of selected East Asian economies in the short term, but in …

As it tries to incorporate computer-based technology into the public services provided by
businesses or organisations, the digital transformation process is currently regarded one of …