The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers

R Duffett - Sustainability, 2020 - mdpi.com
YouTube (YT) is the largest online video digital channel with more than 2 billion users, and
over a billion hours of YT videos are viewed every day, particularly among young …

Adolescents' exposure to and evaluation of food promotions on social media: a multi-method approach

DLM Van der Bend, T Jakstas, E Van Kleef… - International journal of …, 2022 - Springer
Background Traditional food marketing, mostly involving advertisement of nutrient poor and
energy dense foods, has the effect of enhancing attitudes, preferences, and increasing …

[HTML][HTML] Factors associated with differential COVID-19 mortality rates in the SEAR nations: a narrative review

R Mulchandani, GR Babu, A Kaur, R Singh, T Lyngdoh - IJID regions, 2022 - Elsevier
ABSTRACT Objectives Since December 2019, the world has been grappling with the COVID-
19 pandemic, which has caused severe loss of lives, the breakdown of health infrastructure …

Modeling farmers' responsible environmental attitude and behaviour: A case from Iran

A Yaghoubi Farani, Y Mohammadi… - … Science and Pollution …, 2019 - Springer
There is an increasing concern over the environmental degradation caused by agricultural
activities especially in developing countries which mostly linked to farmer's behavior. Thus …

[HTML][HTML] Games in times of a pandemic: structured overview of COVID-19 serious games

T Kermavnar, VT Visch, PMA Desmet - JMIR Serious Games, 2023 - games.jmir.org
Background: The COVID-19 pandemic introduced an urgent need for effective strategies to
disseminate crucial knowledge and improve people's subjective well-being. Complementing …

[HTML][HTML] Disaster risk reduction on stage: An empirical evaluation of community-based theatre as risk communication tool for coastal risk mitigation and ecosystem …

P Bubeck, TDM Pham, TNA Nguyen… - Progress in Disaster …, 2024 - Elsevier
Abstract The Sendai Framework highlights the need for an all-of-society effort to reduce the
societal burden of flooding, with a focus on those being disproportionately affected. In this …

Brief online implicit bias education increases bias awareness among clinical teaching faculty

J Sabin, G Guenther, IJ Ornelas… - Medical education …, 2022 - Taylor & Francis
ABSTRACT Problem and Purpose Healthcare provider implicit bias influences the learning
environment and patient care. Bias awareness is one of the key elements to be included in …

Consumers' behavior in selective waste collection: A case study regarding the determinants from Romania

AI Jigani, C Delcea, C Ioanăș - Sustainability, 2020 - mdpi.com
The increase in consumerism due to population growth, excessive advertising and the
constant encouragement of buying behavior by advertising media and opinion formers …

Unveiling the impact of YouTube advertising on the cognitive attitude of Indian millennials

A Anubha, D Narang, H Sharma - Global Knowledge, Memory and …, 2022 - emerald.com
Purpose YouTube (YT) has become a trend among millennials, and thus, marketers are
trying to harness the power of it to communicate with them. Global marketers need to …

Women's awareness of ovarian cancer risk factors and symptoms in Western Iran in 2020–2021

B Maryam, S Fatemeh, K Nourossadat, N Saeideh… - BMC Women's …, 2022 - Springer
Objectives This study aimed to investigate awareness of women living in the western region
of Iran about warning signs and risk factors for ovarian cancer. Methods This cross-sectional …