Background The World Health Organization defines “infodemic” as the phenomenon of an
uncontrolled spread of information in digital and physical environments during a disease …

Social media influencers (SMIs) are an essential part of today's digital media landscape and
have the ability to significantly impact the health-related attitudes and behavior of their …

Background Digital dementia is a term that describes a possible decline in cognitive
abilities, especially memory, attributed to the excessive use of digital technology such as …

The research objective of this study is to determine the impact of parasocial interactions on
consumers' propensity to purchase cosmetics in the digital age. The other aim of this study is …

The rapid growth of social media has opened up vast opportunities for companies to capture
the attention of potential customers. In this context, it has become imperative for brands to …

The power of social media as an influential tool is undeniable, and influencer marketing has
emerged as a strategic element, introducing innovative methods of communication …

This dissertation explores elite athletes' strategic personal brand management on social
media. Social media have become a primary platform for personal branding integrated into …

Essa tese aborda o tema dos influenciadores digitais financeiros e os efeitos que seu
trabalho de produção e divulgação de conteúdo financeiro causam no comportamento dos …

The Effect of Marketing Communication Strategies Through Celebgrams on Perceptions of
the Product among Indonesian Millennials Page 1 Duddy Zein, Wagiati: The Effect of …

The current phenomenon sees that South Korea's popular culture is growing, so it has so
many fans scattered around the world, including in Indonesia. Many K-Pop fans in Indonesia …