Technological breakthroughs have made it possible to collect continuous live location
information through mobile devices. As such, location-based data has greatly impacted the …

Purpose Digital platforms have transformed how brands engage with collaborative
consumption actors, such as prosumers. This study aims to examine the role of customer …

Purpose There is always a need to discover how a paradox between a customer's desire for
a more personalized experience and their privacy and security concerns would shape their …

Like most journals having specific scope and unique positioning, Journal of Research In
Interactive Marketing aims to publish manuscripts with relevance to interactive marketing …

Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …

Purpose Amidst the growing emphasis on privacy protection, this study aims to investigate
how online interaction introduced in Lead Generation Ads (LGAs) affects consumers' Self …

New health technologies promise enormous benefits for human wellbeing, yet their diffusion
is often inhibited by potential users' uncertainty about their consequences. Since ethics help …

The increasing need for continuous innovation has given rise to a substantial increase in co-
creation initiatives. Since the co-creation of value involves customers participating in the …

Artificial intelligence (AI) technologies are changing the ways of interaction between humans
and machines, and smart interactions have become one of the hot topics of artificial …

Consumers are often reluctant to disclose their personal information to retailers. How to
promote consumers' self‐disclosure has been a focal point of interest for marketers and …