Abstract [eng] Due to growing environmental concerns, green marketing has become
increasingly important in meeting consumer demand and improving a brand's image and …

Due to the fast growth of the Customer Relationship Management (CRM) strategies
revolution, the organizations begin thinking of how to develop their process. In this way …

The Covid pandemic has been successfully overcome. Estimates of the weak world
economy have also been predicted. However, it is noted that the need for housing continues …

To remain competitive in the marketplace is a strategic goal of firms. Firms thus manage their
resources in ways that enable them to achieve this all important goal because …

Abstract Customer Relationship Management (CRM) has progressed from being just a
business strategy to a more comprehensive approach that includes sustainability practices …

The tendency of sustainable consumption is evident in modern society. Despite the fact that
consumers are environmentally concerned, they seldom convert their intentions into a …

In a world where e-tailing and traditional in-store shopping live together and complement
each other in several shopping activities (Chu, et. al, 2010), little is known about the …

The aim of this study was to determine the influence of managerial networking on
competitive advantage in medium and large garment companies in Kenya. Using across …

Puji syukur penulis panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan
rahmat-Nya, penulis dapat menyelesaikan buku ini. Penulisan buku merupakan buah karya …

This study sought to establish the influence of knowledge management on competitive
advantage in medium and large garment companies in Kenya. A cross-sectional survey …