The analysis of the moderating role of brand type in the association of endorser credibility with endorser congruence and consumer based-brand equity
A Nafgash, H Rezaei Dolatabadi… - … Journal of Management …, 2022 - ijms.ut.ac.ir
One of the important strategies to build powerful consumer-based brand equity (CBBE) for
products is to connect them to celebrities. The use of this key marketing strategy is growing …
products is to connect them to celebrities. The use of this key marketing strategy is growing …
Dampak Resiko Umum Pada Kepercayaan, Kepuasan, Dan Niat Merekomendasikan Makanan Halal Di Indonesia
DF RACHMAH - 2022 - dspace.uii.ac.id
Industri makanan halal di berbagai negara kini semakin cepat berkembang dan setiap
tahun bisnis makanan mengalami perubahan tren sehingga bisnis makanan halal sangat …
tahun bisnis makanan mengalami perubahan tren sehingga bisnis makanan halal sangat …
Customer Satisfaction and Repurchase Intentions in Hotels During the Exchange Rate Change in Egypt: A Comparative Study Based on Demographic and …
Even though the exchange rate significantly boosted the tourism industry in Egypt, future
fluctuations could also cause tourist apprehension and affect inbound tourism flows …
fluctuations could also cause tourist apprehension and affect inbound tourism flows …
Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence
H Rezaei Dolatabadi, A Naghash - Quarterly Journal of Brand …, 2023 - bmr.alzahra.ac.ir
One of the important strategies to build powerful consumer based-brand equity (CBBE) for
products is to connect them to celebrities. The use of this key marketing strategy is growing …
products is to connect them to celebrities. The use of this key marketing strategy is growing …
The Industri makanan halal di berbagai negara kini semakin cepat berkembang dan setiap tahun bisnis makanan mengalami perubahan tren sehingga bisnis …
DF Rachmah - Selekta Manajemen: Jurnal Mahasiswa Bisnis & …, 2022 - journal.uii.ac.id
Industri makanan halal di berbagai negara kini semakin cepat berkembang dan setiap
tahun bisnis makanan mengalami perubahan tren sehingga bisnis makanan halal sangat …
tahun bisnis makanan mengalami perubahan tren sehingga bisnis makanan halal sangat …
The Changing Intention to Practice Healthy Eating Behaviour Among Late Adolescents During Covid-19
The Covid-19 pandemic has generated intention among late adolescents to practice healthy
eating behaviour. Although it is not new, there is limited research on this topic. To date, the …
eating behaviour. Although it is not new, there is limited research on this topic. To date, the …
Social media influencers marketing impact on consumer purchase intention for local recognised sneaker brands
M Molokwane - wiredspace.wits.ac.za
This study focuses on the Social Media Influencer influence on local branded sneakers.
Sneaker influencers, heavily fuel the sneaker industry especially in this day and age, thanks …
Sneaker influencers, heavily fuel the sneaker industry especially in this day and age, thanks …
[PDF][PDF] FACTORS INFLUENCING CONSUMER PURCHASE INTENTION TOWARDS FOOTWEAR: A STUDY OF THE DELHI-NCR
KS Chhikara - researchgate.net
The study intends to through light on the factors influencing consumer purchase intention of
the consumers living in Delhi's capital national region so that some generalization may be …
the consumers living in Delhi's capital national region so that some generalization may be …