Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
DJ MacInnis, VS Folkes - Journal of Consumer Psychology, 2017 - Elsevier
We review a growing body of research in consumer behavior that has examined when
consumers humanize brands by perceiving them as like, part of, or in a relationship with …
consumers humanize brands by perceiving them as like, part of, or in a relationship with …
[HTML][HTML] AI anthropomorphism and its effect on users' self-congruence and self–AI integration: A theoretical framework and research agenda
This paper examines how users of anthropomorphised artificially intelligent (AI) agents,
which possess capabilities to mimic humanlike behaviour, relate psychologically to such …
which possess capabilities to mimic humanlike behaviour, relate psychologically to such …
[HTML][HTML] CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
[HTML][HTML] Understanding influencer marketing: The role of congruence between influencers, products and consumers
Influencers increasingly provide sources of information and innovation to followers.
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention
This study explores the evolution of Marketing 4.0 and empirically examines its impact on
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …
Trust me, I'm an influencer!-Causal recipes for customer trust in artificial intelligence influencers in the retail industry
H Alboqami - Journal of Retailing and Consumer Services, 2023 - Elsevier
Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …
intelligence (AI) influencers and followers have been few. This study employed complexity …
In AI we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the …
Despite the hype surrounding Artificial Intelligence (AI), the potential of AI in customer
relationship management (CRM) remains underexplored in academia. A between-subjects …
relationship management (CRM) remains underexplored in academia. A between-subjects …
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
Although still in the early stages of diffusion, smartwatches represent the most popular type
of wearable devices. Yet, little is known about why some people are more likely to adopt …
of wearable devices. Yet, little is known about why some people are more likely to adopt …
Consumer purchase intention of electric vehicles in China: The roles of perception and personality
X He, W Zhan, Y Hu - Journal of Cleaner Production, 2018 - Elsevier
Electric vehicles (EVs) have been developed rapidly with the strong support of governments
in recent years, but the market share of EVs is still small in China and the vast majority of …
in recent years, but the market share of EVs is still small in China and the vast majority of …
Brand management in higher education: the university brand personality scale
Many universities leverage symbolic qualities with the potential of creating a brand
personality useful in competitive differentiation. Drawing on a series of qualitative and …
personality useful in competitive differentiation. Drawing on a series of qualitative and …