Purpose Blockchain-based traceability technology (BTT) is an emerging digital technology
that claims to have the potential to fulfil the demand for traceability to safeguard fruit safety …

Media capabilities influence consumers' trust in online exchanges. However, in the sharing
economy, where consumers interact with service providers through a platform, conventional …

Purpose Trust plays a crucial role in overcoming uncertainty and reducing risks. Uncovering
the trust mechanism in the sharing economy may enable sharing platforms to design more …

Purpose Peer-to-Peer Accommodation Service (P2PAS) has emerged as a novel paradigm
that enables consumers to book temporary accommodation through P2PAS platforms …

Paylaşım ekonomisi, bireylerin veya organizasyonların sahip oldukları kaynakları (araçlar,
mülkiyetler, yetenekler vb.) paylaşarak karşılıklı fayda sağladıkları bir ekonomik modeldir. Bu …

This study aimed to demonstrate the impact of digital marketing and evaluate the level of use
through its strategies of search engine optimisation, search engine marketing, marketing …

Focusing on multi-stakeholder consuming psychology and behavior research in peer-to-
peer (P2P) accommodation, the authors conduct a systematic review of research over past …