In recent years, a new form of influencer marketing, led by virtual ambassadors has
appeared. Motivated by virtual influencers'(VI) potentials as corporate social responsibility …

The landscape of social media has greatly evolved, which created new opportunities,
especially in the field of e-commerce. This has led to the development of social commerce (s …

This research employed two experimental studies to examine the relationship of photograph
content with consumers' online travel booking intentions, the role of photograph source in …

This study explores the role of avatars in enhancing awareness and learning outcomes in
virtual regenerative tourism. Data from 483 participants engaging in online virtual tourism …

The study is an examination of YouTube influencer marketing as a predictor of the purchase
intention towards cosmetic products among female undergraduates of Babcock University …

Abstract Background/Objectives: In recent times, there is phenomenal increase in usage of
Social Networking Sites like Facebook, LinkedIn etc. by college students and young …

Competition in smartphone market has been fierce, and customers' switching has become a
primary concern for the success of smartphone businesses. Nonetheless, research on …

本研究探討聊天機器人不採用人類外觀圖像時, 聊天機器人知覺擬人化的關鍵因素在於性別,
對話風格以及表情符號的使用搭配, 而知覺擬人化與社會臨場感的機制將進一步的影響消費者 …

Virtual reality (VR) is increasingly used as a platform for social interaction, including as a
means for older adults to maintain engagement. However, there has been limited research …

Genshin Impact dengan cepat menjadi terkenal sebagai salah satu game seluler yang
paling banyak dimainkan di dunia setelah mendapat pengakuan luas. Banyak gamer …