This study aimed to study key brand factors affecting brand loyalty among Thai consumers,
including brand experience, brand value, brand satisfaction and brand trust. It also aimed to …

Purpose In this study, the effects are investigated of brand and product storytelling on
customer assessments of perceived attitude, quality, experience, recommendation and …

The overall objective of this study is to examine consumer attitudes toward online fresh
produce shopping using perceived risk factors such as performance, financial, and social …

Executive summary Differences in composition of seemingly identical branded (food)
products (DC-SIP) has been a source of growing concern in the EU in recent years. In 2013 …

The authors are grateful to the Journal of Global Fashion Marketing for awarding this “JGFM
Achievement Certificate for High Scholarly Impact” to their 2011 “Fashion Store Personality” …

Using descriptive-correlation analysis, this study aimed to determine the effects of fear-
ofmissing-out (FOMO) behavior in the students' post-purchase experiences regarding …

Des consommateurs individuels, aux petits exploitants agricoles et plus grandes
entreprises, l'industrie des FMCG est rentrée dans une ère mondiale, complexe et …

Clothing is a basic need of every human being entailed into fashion with the evolution of
human along with their needs. An evolved human makes a statement of personality and …

Globalization has necessitated the Higher Education Institutions (HEIs) to change the notion
of education and leadership policies in the domain of agriculture. The accelerated demand …

Nowadays due to the upsurge in media, boom in smart phone market, more internet usage,
more information in hand, more leisure time, more exposure, small families, aspirations of …