Navigating the future of brand experience: insights from bibliometric analysis
V Calderón-Fajardo, S Molinillo… - Spanish Journal of …, 2024 - emerald.com
Purpose This study aims to consolidate the fragmented knowledge on brand experience
within marketing literature, evaluating its historical development, current state and …
within marketing literature, evaluating its historical development, current state and …
The Influence of Mobile Augmented Reality on Consumer Behavior: Insights into Affective, Cognitive, and Behavioral Responses
Despite the growing application of Mobile Augmented Reality (MAR) in retail, research lacks
empirical focus on how MAR influences the consumer decision-making process through …
empirical focus on how MAR influences the consumer decision-making process through …
Crafting brand love: role of perceived brand localness, foreignness, coolness and consumer identities in digital retail banking
Purpose This study seeks to examine the effects of perceived brand localness and
foreignness on brand love via perceived brand coolness by incorporating the moderating …
foreignness on brand love via perceived brand coolness by incorporating the moderating …
Augmented reality and customer engagement in the context of e-banking
K Mukerjee - Journal of Financial Services Marketing, 2024 - Springer
The purpose of this study is to examine the impact of augmented reality on customer
engagement and the influence of customer engagement on the purchase intention of e …
engagement and the influence of customer engagement on the purchase intention of e …
Leveraging digital payment adoption experience to advance the development of digital-only (Neo) banks: Role of trust, risk, security, and green concern
The neobanking and Banking as a Service (BaaS) model implementation by financial
service organizations and FinTech firms require wide-ranging acceptance of digital payment …
service organizations and FinTech firms require wide-ranging acceptance of digital payment …
Investigating the impact of augmented reality technology on user engagement and interaction in digital media environments
YJ Wu, D Liu - … of Computational Methods in Sciences and …, 2024 - journals.sagepub.com
The digital media landscape has changed recently due to technological advancements,
providing innovative ways for consumers to engage with brands and products. Among these …
providing innovative ways for consumers to engage with brands and products. Among these …
[PDF][PDF] Marketing Communication Through Intellectual Brand Experiences: The Impact of Pleasure and Arousal on Repurchase Intention
N Ligaraba - Studies in Media and Communication, 2024 - researchgate.net
Intellectual brand experiences aim to stimulate thinking, problem-solving, and a deeper
understanding of the brand. The goal for marketers is to create meaningful and thoughtful …
understanding of the brand. The goal for marketers is to create meaningful and thoughtful …
The Role of Virtual Try-On Augmented Reality of Cosmetic Products on Purchase Intention Mediated by Brand Trust
S Dhianita, P Rufaidah - Jurnal Manajemen Bisnis, 2024 - jurnal.fe.umi.ac.id
This study investigates the impact of Augmented Reality (AR) features, particularly Virtual
Try-On (VTO), on purchase intention through brand trust in the context of cosmetic products …
Try-On (VTO), on purchase intention through brand trust in the context of cosmetic products …
증강현실기반의모바일애플리케이션에대한소비자반응연구: 외모자존감과브랜드충성도의조절효과를중심으로
임원원, 방혜진 - 광고연구, 2024 - dbpia.co.kr
본 연구의 목적은 AR 기반 모바일 애플리케이션이 가지는 마케팅 효과를 검증하고, 소비자의
심리적 특성인 외모자존감과 브랜드-소비자 관계의 척도인 브랜드 충성도의 조절 효과를 …
심리적 특성인 외모자존감과 브랜드-소비자 관계의 척도인 브랜드 충성도의 조절 효과를 …
Robotic Concierges and Smart Spaces: A Vision for the Future of Hospitality Services
AI might transform rural tourism in India, improving sustainability and tourist experiences.
This conceptual paper outlines a paradigm for rural tourism AI based on accessibility …
This conceptual paper outlines a paradigm for rural tourism AI based on accessibility …