Navigating the future of brand experience: insights from bibliometric analysis

V Calderón-Fajardo, S Molinillo… - Spanish Journal of …, 2024 - emerald.com
Purpose This study aims to consolidate the fragmented knowledge on brand experience
within marketing literature, evaluating its historical development, current state and …

The Influence of Mobile Augmented Reality on Consumer Behavior: Insights into Affective, Cognitive, and Behavioral Responses

L Naveen, MI Khan, MA Saleh, RN Subudhi - Computers in Human …, 2025 - Elsevier
Despite the growing application of Mobile Augmented Reality (MAR) in retail, research lacks
empirical focus on how MAR influences the consumer decision-making process through …

Crafting brand love: role of perceived brand localness, foreignness, coolness and consumer identities in digital retail banking

AA Safeer, M Nazir - International Journal of Bank Marketing, 2024 - emerald.com
Purpose This study seeks to examine the effects of perceived brand localness and
foreignness on brand love via perceived brand coolness by incorporating the moderating …

Augmented reality and customer engagement in the context of e-banking

K Mukerjee - Journal of Financial Services Marketing, 2024 - Springer
The purpose of this study is to examine the impact of augmented reality on customer
engagement and the influence of customer engagement on the purchase intention of e …

Leveraging digital payment adoption experience to advance the development of digital-only (Neo) banks: Role of trust, risk, security, and green concern

S Taneja, L Ali, A Siraj, M Ferasso… - IEEE Transactions …, 2024 - ieeexplore.ieee.org
The neobanking and Banking as a Service (BaaS) model implementation by financial
service organizations and FinTech firms require wide-ranging acceptance of digital payment …

Investigating the impact of augmented reality technology on user engagement and interaction in digital media environments

YJ Wu, D Liu - … of Computational Methods in Sciences and …, 2024 - journals.sagepub.com
The digital media landscape has changed recently due to technological advancements,
providing innovative ways for consumers to engage with brands and products. Among these …

[PDF][PDF] Marketing Communication Through Intellectual Brand Experiences: The Impact of Pleasure and Arousal on Repurchase Intention

N Ligaraba - Studies in Media and Communication, 2024 - researchgate.net
Intellectual brand experiences aim to stimulate thinking, problem-solving, and a deeper
understanding of the brand. The goal for marketers is to create meaningful and thoughtful …

The Role of Virtual Try-On Augmented Reality of Cosmetic Products on Purchase Intention Mediated by Brand Trust

S Dhianita, P Rufaidah - Jurnal Manajemen Bisnis, 2024 - jurnal.fe.umi.ac.id
This study investigates the impact of Augmented Reality (AR) features, particularly Virtual
Try-On (VTO), on purchase intention through brand trust in the context of cosmetic products …

증강현실기반의모바일애플리케이션에대한소비자반응연구: 외모자존감과브랜드충성도의조절효과를중심으로

임원원, 방혜진 - 광고연구, 2024 - dbpia.co.kr
본 연구의 목적은 AR 기반 모바일 애플리케이션이 가지는 마케팅 효과를 검증하고, 소비자의
심리적 특성인 외모자존감과 브랜드-소비자 관계의 척도인 브랜드 충성도의 조절 효과를 …

Robotic Concierges and Smart Spaces: A Vision for the Future of Hospitality Services

M Sharma, PK Tyagi, R Semwal, P Tyagi… - … on Innovation and …, 2024 - atlantis-press.com
AI might transform rural tourism in India, improving sustainability and tourist experiences.
This conceptual paper outlines a paradigm for rural tourism AI based on accessibility …