Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

Purpose Augmented reality (AR) is transforming the business and interactive marketing
landscape. This research aims to investigate consumers' degree of involvement and if a …

This study provides a detailed bibliometric analysis of AI in marketing by analyzing 328
existing studies using performance analysis and science mapping. Prominent topics in the …

The study highlights the features and trends of digital marketing for international business.
To achieve these goals, the authors used a systematic approach that allows a …

Agriculture firms face an array of struggles, most of which are financial; thus, the role of
decision making is discerned as highly important. The agroeconomic indexes (AEIs) of …

Marketing intelligence fosters two major developments within digital service marketing. On
the one hand, a boom of services seems to have evolved, accelerated by the opportunities …

This article examines the role of artificial intelligence (AI) in enhancing marketing creativity
by analyzing the synergy between computational and human creative processes. Through …

Digital transition is an inevitable process for most of the companies. Transforming the
operating activities, the internal processes or enhancing the relationships with the customers …

The study aimed to investigate the impact of creative thinking on marketing ideas and their
influence on the structure of modern Jordanian advertisements for telecommunications …

Tujuan dari penelitian ini ialah untuk mengevaluasi dampak Celebrity Endorsements dan
Influencer terhadap kinerja pemasaran dengan mempertimbangkan peran media sosial …