In today's global environment, integrating emerging technologies has become a necessity.
This book explores the intersection of technology and marketing, providing an overview of …

The digital market offers users a plethora of choices from products and services to content
consumption. However, this abundance of options raises questions about how user choices …

This study presents state-of-the-art avatar consumption research in business as a scientific
field. To this end, the following research questions were formulated: RQ1: Which scholarly …

This paper presents the resultsstages of a marketing strategy where various artificial
intelligence tools can be employed. A comprehensive analysis of using artificial intelligence …

Актуальність теми. Ефективний брендинг сприятиме покращенню позиціонування
бренду в умах споживачів. Тому вкрай важливо розробити стратегію комунікації на …

Virtual Reality (VR) has become a transformative tool in brand marketing, allowing for
immersive, interactive consumer experiences that transcend traditional media. While …

The rapid growth of online shopping has transformed consumer purchasing patterns,
highlighting the critical role of convenience, trust, and behavioral factors. Analyzing data …

Virtual reality (VR) with augmented reality (AR) has drastically changed the market for
customer-focused product selections. These immersive technologies present organizations …

Le marché des cosmétiques et des soins de la peau se transforme suite à l'introduction de
nouvelles technologies, dont l'une d'entre elles est appelée la Beauty Tech. Cela impacte …