I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Product design is a source of competitive advantage for companies and is an important
driver of company performance. Drawing on an extensive literature review and consumer …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Human aesthetic preference in the visual domain is reviewed from definitional,
methodological, empirical, and theoretical perspectives. Aesthetic science is distinguished …

Out of all the human senses, touch is the one that is most often unappreciated, and
undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of …

Images are close to surpassing text as the medium of choice for online conversations. They
convey rich information about the consumption experience, attitudes, and feelings of the …

This research investigates the mechanism by which the aesthetic premium placed on
produce contributes to consumers' rejection of safe, edible, yet aesthetically unattractive …

Purpose The purpose of this paper is to examine the influence of eco-designed packaging
on consumers' responses. It defines the concept of eco-designed packaging, and proposes …

The authors propose that static visuals can evoke a perception of movement (ie, dynamic
imagery) and thereby affect consumer engagement and attitudes. Focusing on brand logos …