Purpose The role of retailers in influencing consumer attitude during a brand scandal is
quite complex, as retailers are in direct contact with both marketers and consumers. The …

Transaction uncertainty is an impediment to customer satisfaction and remains a problem in
the dual-channel retailing context. Most consumers use web stores for information and …

Well-known food brands get involved in brand scandals, leading to relationship tussles with
their consumers. Retailers and social media may provide authentic viewpoints to the …

Academics and practitioners agree that perceived brand authenticity and consumer brand
engagement* are each very important areas, whose influence continues to grow. With the …

What are the distinguishing features of global sports teams from their fans‟ perspective?
What are the underlying mechanisms controlling the power of their brands? How do global …

Abstract Consumer-Retailer Identification (CRI) is a powerful tool for retailers to develop
meaningful relationships and strengthen the emotional bond with their customers. Besides …

In this master thesis, the relationships between congruity of consumer and brand values,
brand identification, brand commitment and word of mouth (WOM) is examined. The results …