Purpose Information and communication technologies (ICTs) are a key player in the food
services and restaurants sector; thus, the aim of this work consists in studying the previous …

This study investigates the relationship between social currency and customer experience
concerning online travel agencies. Riding on the theory of planned behavior (TPB), we …

Purpose The significance of social media in our lives is manifold. The tourism sector closely
interacts with existing and potential tourists through social media, and therefore, social …

This paper aims to investigate the underlying drivers of co-creation in food-and-wine tourism
experiences and, consequently, to explore how they might influence the level of tourists' …

Purpose This study aims to examine food tourists' engagement in positive and negative
electronic word-of-mouth (eWOM) by considering the following questions: Do satisfied …

Food authenticity and sensory appeal are becoming increasingly important research topics
in food tourism research. The purpose of this study is to explain how and why food …

Purpose: This study aims to determine the effect of Digital Marketing, Local Wisdom and
Facilities on Tourist Interests in Visiting Tourism in Solok Regency. Theoretical framework …

Electronic word-of-mouth (eWOM) has become an important source for customers and
hoteliers, and likewise, the interactivity of Web 2.0 has allowed customers to write and share …

One main point distinguishing Marketing 4.0 from other marketing approaches is the
“customer”. Marketing 4.0 focuses on “act” and “advocacy” within the 5A (aware, appeal, ask …

Purpose Loading the work on social capital theory, we have tried to check the influence of
social currency (SC) on social media usage (SMU) and its subsequent impact on the brand …