[HTML][HTML] Understanding influencer marketing: The role of congruence between influencers, products and consumers
Influencers increasingly provide sources of information and innovation to followers.
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …
fashion brands increasingly use social media to connect with customers. This paper tests a …
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular
in the information systems (IS) field for modeling structural relationships between latent …
in the information systems (IS) field for modeling structural relationships between latent …
Internet research using partial least squares structural equation modeling (PLS-SEM)
Since Wold (1974) developed the PLS algorithm more than 40 years ago, the method has
evolved considerably, particularly in recent years. Indeed, numerous researchers have …
evolved considerably, particularly in recent years. Indeed, numerous researchers have …
Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis
This study employed an attention-interest-desire-action (AIDA) model to explain viewers'
immediate purchase decision-making processes and continuous watching intentions within …
immediate purchase decision-making processes and continuous watching intentions within …
Untying the influence of advertisements on consumers buying behavior and brand loyalty through brand awareness: the moderating role of perceived quality
Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …
maximum output from the market. This study aims to determine how advertisement affects …
Psychological ownership in social media influencer marketing
M Pick - European Business Review, 2021 - emerald.com
Purpose Social media, especially social media-based influencer marketing, has become an
important factor in consumer decision-making. Studies have recently begun investigating …
important factor in consumer decision-making. Studies have recently begun investigating …
Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
MM Lau, PML Ng, EAH Chan, CTY Cheung - Young Consumers, 2023 - emerald.com
Purpose This study aims to study the attitude toward purchasing luxury fashion of young
consumers based on an extended model that integrates the constructs of the theory of …
consumers based on an extended model that integrates the constructs of the theory of …
A tale of PLS structural equation modelling: episode I—a bibliometrix citation analysis
The structure of knowledge about Structural Equation Modelling (SEM) based on the Partial
Least Squares (PLS) estimator has been analysed by systematic and reproducible …
Least Squares (PLS) estimator has been analysed by systematic and reproducible …
Brand image as the competitive edge for hospitals in medical tourism
Purpose Following promising growth of the international medical tourism industry,
competitions within the global market have escalated tremendously with increased …
competitions within the global market have escalated tremendously with increased …