Despite their premise of objectivity, neuroscience tools for physiological data collection,
such as electroencephalography and functional near-infrared spectroscopy, introduce racial …

Electrodermal activity (EDA) is a psychophysiological indicator of emotional arousal. EDA
measurement was first employed in consumer research in 1979 but has been scarcely used …

Despite the fact that human society has greatly benefited from the availability of information
and communication technologies (ICT), both the use and ubiquity of ICT may also have a" …

In three experiments, this research provides new insights into branding by studying the
psychological and neurophysiological mechanisms of how consumers relate to their …

Over the years, researchers have enriched the postulation that hedonic products generate
deeper emotional reactions and feelings in the consumer than functional products. However …

Traders and investors are aware that emotional processes can have material consequences
on their financial decision performance. However, typical learning approaches for debiasing …

Abstract Purpose of Review The purpose of this paper is to provide a current review of the
recent literature (2015–2018) on psychophysiological markers of fear and anxiety. Recent …

Auction sites on the Internet frequently put bidders under time pressure or highlight the
social competition that is inherent to auctions. Both aspects are believed to elicit an exciting …

Acutely challenging or threatening situations frequently require approach-avoidance
decisions. Acute threat triggers fast autonomic changes that prepare the body to freeze, fight …

Users are vital to the information security of organizations. In spite of technical safeguards,
users make many critical security decisions. An example is users' responses to security …