Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries
Brand heritage identity (BHI) has been examined in single corporate cases, often of family
firms, in a specific country, to reveal a deep theoretical understanding of the concept and …
firms, in a specific country, to reveal a deep theoretical understanding of the concept and …
When Essence is Lost: The Consequences of Commercialization in Historical Towns
J Lyu, Y Huang, L Wang - Journal of Travel Research, 2024 - journals.sagepub.com
With the progress of tourism commercialization, historical towns are becoming more
accessible and vulnerable than ever before. Drawing on psychological essentialism theory …
accessible and vulnerable than ever before. Drawing on psychological essentialism theory …