ANALISA STRATEGI POSITIONING MEREK: STUDI KASUS INDUSTRI E-COMMERCE DI INDONESIA

TAE Sabilla, SV Riorini, SA Nisa - Business, Economics …, 2024 - journal.shantibhuana.ac.id
This research explores brand positioning strategies in the Indonesian e-commerce industry,
employing a quantitative approach and descriptive methods, utilizing SPSS 25 software …

Faktor Yang Mempengaruhi Cognitive Engagement Dan Emotional Engagement Terhadap Brand Loyalty Pada Beauty Industry di Indonesia

AZ Ghaffari, LA Pratomo, MR Mulia… - Business …, 2024 - journal.shantibhuana.ac.id
Penelitian ini mengeksplorasi hubungan antara upaya pemasaran media sosial (Social
Media Marketing) dalam industri kecantikan di Indonesia dengan keterlibatan kognitif dan …

PENGARUH KETERLIBATAN PELANGGAN, KUALITAS LAYANAN, CITRA MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN PADA …

YD Atmoko, SV Riorini… - Business …, 2024 - journal.shantibhuana.ac.id
The research aims to find out how influential customer involvement, the quality of service,
the brand image and brand experience of customer satisfaction on online transport users …

DETERMINAN RETURN ON ASSET PADA PERBANKAN KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA

AU Aryesta, S Muchtar - Business, Economics and …, 2024 - journal.shantibhuana.ac.id
Penelitian ini bertujuan untuk mendalami faktor-faktor yang mempengaruhi Return on Asset
(ROA) pada bank-bank konvensional di Indonesia yang terdaftar di Bursa Efek Indonesia …

ANALISIS TINGKAT KEPUASAN ANGGOTA TERHADAP KUALITAS PELAYANAN KARYAWAN CREDIT UNION KELING KUMANG KOTA PUTUSSIBAU

S Novita, P Jang - Business, Economics and …, 2024 - journal.shantibhuana.ac.id
This research was conducted at the Keling Kumang Credit Union, Putussibau City, the
reason for this research was to answer the author's curiosity regarding the level of …

PENGARUH KETERLIBATAN KONSUMEN DALAM KOMUNITAS MEREK ONLINE TERHADAP KECINTAAN MEREK DAN REKOMENDASI POSITIF

AN Djaganata, SV Riorini… - Business …, 2024 - journal.shantibhuana.ac.id
This research explores the relationship between Brand Love, Consumer Engagement,
Brand Relationship Quality, Consumer Community Identification, and Positive Word-of …

ANALISIS CUSTOMER INTENTION DAN CUSTOMER SATISFACTION TERHADAP BRAND FASHION PAKAIAN ERIGO

FF Rizkianto, SV Riorini… - Business …, 2024 - journal.shantibhuana.ac.id
In the midst of competition among existing fashion brands, Erigo emerges as a unique
fashion brand that introduces its own distinctiveness and becomes the most favored brand …

PENGRAJIN KAYU DARI CIAMIS KOTA MAMPU MENGGEBRAK PEREKONOMIAN

F Rahmah, S Apriliani… - Business …, 2024 - journal.shantibhuana.ac.id
A wood craftsman is an individual or group of people who work in the field of handicrafts. By
using wood as basic materials, craftsmen are able to produce various products. So this …