Data management tools and analytics have provided managers with the opportunity to
contemplate inventory performance as an ongoing activity by no longer examining only data …

The aim of this research is to identify the expectations offered by small retail businesses
towards local online selling platforms as an innovative tool to ensure their future and the …

Larger product assortments have been found to have both positive and negative impacts on
firms that offer them. More product variety allows firms to increase sales by either selling to a …

Purpose–The purpose of this paper is to propose a model of small retailers' new product
acceptance criteria using a grounded theory approach in an emerging market, India …

The article reflects the analysis of the most important determinants in the field of forming the
product range, proposes the basic definitions from the marketing point of view. The analysis …

This study develops and tests a model of how category assortment, category stock level and
within-category stock allocation decisions might affect category sales and stock turnover and …

The goal of the Assortment Planning (AP) is to specify an assortment that maximizes sales
and profits which counterbalance the offer of products based on the decisions made about …

The article proposes a number of tools for managing the assortment of the
multinomenclature enterprise; the method of forming the assortment policy is improved. The …

Однією з найважливіших частин структури маркетингової діяльності є саме товарна
політика, складовою якої є асортиментна політика компанії. Асортиментна політика–це …

Providing higher levels of product variety has long been shown to generate increased
revenues for both retail and manufacturing firms. However, recent research has also shown …