Product placement in entertainment industry: a systematic review
The growth of the film industry has opened a new gateway of opportunities for marketers to
force their product in the films in the form of product placement. The viewers in the flow of …
force their product in the films in the form of product placement. The viewers in the flow of …
Product placement in old and new media: examining the evidence for concern
We provide an overview of the development of product placements within traditional and
newer electronic media, followed by a critique of current regulations where they exist and …
newer electronic media, followed by a critique of current regulations where they exist and …
The impact of emerging technology influences product placement effectiveness: A scoping study from interactive marketing perspective
Purpose Interactive marketing (IM) has influenced commercial communication, including
product placement (PP), which has become an essential form of integrating brands within …
product placement (PP), which has become an essential form of integrating brands within …
When fiction becomes fact: effect of reverse product placement on consumer attitudes
H Patwardhan, P Patwardhan - Journal of promotion management, 2016 - Taylor & Francis
This exploratory study investigates the persuasive effects of reverse product placement
(RPP)—subsequent commercialization of fictional brands from entertainment media into real …
(RPP)—subsequent commercialization of fictional brands from entertainment media into real …
The effect of product placement on persuasion for mobile phone games
HF Lin - International Journal of Advertising, 2014 - Taylor & Francis
The purpose of this investigation was to explore the persuasive effect of product placement
on mobile phone games. An experiment was conducted with a 2 (type of game: high level of …
on mobile phone games. An experiment was conducted with a 2 (type of game: high level of …
Antecedents and consequences of consumers' attitudes toward product placements: evidence from India
R Kaur, RK Sharma, A Bakshi - International Journal of Emerging …, 2023 - emerald.com
Purpose Advertising clutter has fueled the rise of nontraditional advertising methods. The
current study, conducted in India, adopted the consumer socialization framework to assess …
current study, conducted in India, adopted the consumer socialization framework to assess …
Evaluation of mobile games in the context of content: What do children face when playing mobile games?
The aim of this study is to examine mobile games in the context of their content and to
evaluate the situations faced by children through document analysis in terms of age-rating …
evaluate the situations faced by children through document analysis in terms of age-rating …
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
The purpose of this research was to examine the effect of sport video game difficulty and
brand congruity on gamers' brand recall, brand recognition, and attitudes toward the brand …
brand congruity on gamers' brand recall, brand recognition, and attitudes toward the brand …
What we know and do not know about video games as marketers: a review and synthesis of the literature
The video game industry (VGI) has evolved considerably, transitioning from a niche market
to a substantial sector. The VGI's magnitude and the societal implications tied to video game …
to a substantial sector. The VGI's magnitude and the societal implications tied to video game …
[PDF][PDF] Dijital Oyunlar ile Tüketime Yolculuk “Öğrenme Yaklaşımı Açısından Çocuk Kullanıcılara Yönelik Bir Araştırma”
Yeni iletişim teknolojilerinde yaşanan gelişim süreci, tüketim toplumunun dinamiklerine etki
ederken; çocukların tüketim sürecinin bir parçasına dönüşmesine de zemin hazırlamaktadır …
ederken; çocukların tüketim sürecinin bir parçasına dönüşmesine de zemin hazırlamaktadır …