This second edition of Contemporary Issues in Marketing and Consumer Behaviour has
been completely revised and updated to keep pace with the latest developments, exploring …

As private labels are consolidating their gains in national markets, a conventional
recommendation to national brand manufacturers would most likely be to invest more in …

Purpose–The purpose of the article is to propose and develop a distinct perspective in
Islamic marketing research through fusing the Islamic paradigm and the macromarketing …

Adopting a commitment to the principle of heterogeneity, combined with a concern for
subjugated and disqualified knowledge, we unravel the debates around telepathy and …

This article draws upon the work of Judith Butler to explain how violence is deployed against
vulnerable consumers. It examines a site in which a commercial complex including a …

While marketing's potential to foster environmental sustainability has been acknowledged in
sustainability marketing thinking, we still know little about the forms of organisational …

This investigation argues that authenticity is inherently a macromarketing concept that is
linked to how marketers and consumers view themselves and their own status in society. We …

Both anecdotal and evidential testimonies posit marketing as a “wicked” endeavor, in thrall
to sales and profit and at odds with society's needs. Using social identity theory as our …

This article argues that the marketing canon, as presently configured, has failed to confer
social reality to the acts of its key protagonists–marketers. As an adjunct to both collective …

Marketing has traditionally been understood from the perspective of marketing management.
This causes problems when we study marketing practices because the normative discourse …