Measuring and understanding brand image is crucial for both branding research and
practice. Empirical studies focusing on brand image reveal a large number of techniques for …

Objective Australian research on volunteering is rich and diverse, but also increasingly
fragmented. In an attempt to promote a more integrated study of volunteering, we review …

Adopting and clearly communicating a higher purpose has become a key priority for many
brands. More and more commercial organizations see purposeful branding as the next …

Empirical evidence concerning the effects of brand activism on brand equity is growing but
remains mixed at best. Although non-profit brands increasingly implement activism …

Purpose This paper aims to explore how volunteers choose one nonprofit organisation
(NPO) rather than another. It identifies the drivers of choice, and the relationship between …

Nonprofit organizations increasingly compete for limited resources and recognize volunteers
as vital assets. That said, which nonprofits are more successful in harnessing volunteers …

Purpose This study aims to examine articles on nonprofit branding over an 18-year time
span to develop an overview and better understanding of the subject. Design/methodology …

The purpose of this study is to examine the impact of donor-related factors (eg, religiosity,
and attitude toward helping others), m-payment system-related factors (system trust, and …

Volunteering can be understood as a human-made, renewable resource that can be grown
and recycled, and whose continuation and volume of flow can be influenced by human …

In the context of an emerging economy, this study aims to identify the factors that shape non-
profit brand orientation (NBO). It also seeks to identify the main antecedents, outcomes, and …