Purpose The purpose of this study is to understand whether the spectator's emotional
attachment to esports' players is key for the sponsoring brand's outcomes. A theoretical …

Recognizing the challenges identified in the vast literature exploring the intellectual
landscape of Online Reputation Management (ORM) in the realm of e-commerce, this study …

Esports between the Sports and Entertainment Industry: In Search of Division Lines1 Page 1
190 Tomáš Gábriš, Ondrej Hamuľák, Hovsep Kocharyan, Pablo Martínez Ramil TalTech …

The emergence and development of new industry play a key role in regional development
and economic growth. This study explores the e-sports industry evolution, a typical cross …

Esports is a fast-growing worldwide phenomenon encompassing hundreds of millions of
competitive players. It is well-established that different game genres require distinct …

Recognizing the challenges identified in the vast literature exploring the intellectual
landscape of Online Reputation Management (ORM) in the realm of e-commerce, this study …

The dropout rates of youth from organized sports are a growing concern globally. In
Sweden, the decline in traditional sports participation has coincided with the rise of E-sports …

This study investigates to 1) the influence of strategic human capital management on
organizational efficiency in the esports industry and 2) the impact of work commitment and …

This project aims to bridge the gap between theory and practice in engineering and
management in Latin America through an industry-oriented model. By integrating research …

The esports industry has experienced exponential growth, evolving into a global
phenomenon with substantial economic and cultural significance. In Thailand, the esports …