Consumer behavior in online-to-offline (O2O) commerce: a thematic review
Online-to-offline (O2O) commerce is a popular business model which links offline business
activities with online channels. Consumer behavior in O2O commerce is more complex than …
activities with online channels. Consumer behavior in O2O commerce is more complex than …
Do information and service quality affect perceived privacy protection, satisfaction, and loyalty? Evidence from a Chinese O2O-based mobile shopping application
Y Kim, Q Wang, T Roh - Telematics and informatics, 2021 - Elsevier
As the mobile application market rapidly expands, the mobile shopping market is also
expected to follow suit. Further, a new form of online-to-offline (O2O) services available in …
expected to follow suit. Further, a new form of online-to-offline (O2O) services available in …
Social presence or physical presence? Determinants of purchasing behaviour in tourism live-streamed shopping
X Xu, D Huang, X Shang - Tourism Management Perspectives, 2021 - Elsevier
Travel live streaming has become an important tool for tourism marketers to attract and
engage potential travellers, especially after the outbreak of Covid-19. Drawing on the …
engage potential travellers, especially after the outbreak of Covid-19. Drawing on the …
Consumers' Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models
Online-to-offline (O2O) commerce is a specific form of omnichannel retailing, wherein
consumers search and purchase online and then consume offline. There are many different …
consumers search and purchase online and then consume offline. There are many different …
[HTML][HTML] Mobile payments for bottom of the pyramid: Towards a positive social change
Mobile payment systems are increasingly seen as the lifeline of an economy and recognized
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …
Anthropomorphic chatbots as a catalyst for marketing brand experience: evidence from online travel agencies
ECS Ku - Current Issues in Tourism, 2024 - Taylor & Francis
This study examines the impact of anthropomorphic chatbots and virtual reality experiences
on the brand experience of online travel agencies. The study targeted three different online …
on the brand experience of online travel agencies. The study targeted three different online …
Managing customer experience dimensions in B2B express delivery services for better customer satisfaction: a PLS-SEM illustration
I Cepeda-Carrión, D Alarcon-Rubio… - International Journal of …, 2023 - emerald.com
Purpose This article aims to open the black box of the relationship between customer
experience and customer satisfaction. The authors also take a fine-grained approach to the …
experience and customer satisfaction. The authors also take a fine-grained approach to the …
The linkage between quality of information systems and the impact of trust-based privacy on behavioral outcomes in unmanned convenience store: Moderating effect …
Y Kim, J Seok, T Roh - Technological Forecasting and Social Change, 2023 - Elsevier
The spread of COVID-19 has sparked interest in consumer experience research in
contactless technologies and related industries in which no human factor is involved during …
contactless technologies and related industries in which no human factor is involved during …
From customer value co-creation behaviour to customer perceived value
TBH Tran, AD Vu - Journal of Marketing Management, 2021 - Taylor & Francis
This study investigates the chain effect of customer value co-creation behaviour on the
customerization capability and service capability of service firms and, ultimately, customer …
customerization capability and service capability of service firms and, ultimately, customer …
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures
Most related previous studies have focused on measuring B2C ecommerce success instead
of exploring its predictors, and even fewer studies have tested their models across diverse …
of exploring its predictors, and even fewer studies have tested their models across diverse …