The effects of digital marketing of unhealthy commodities on young people: a systematic review
The marketing of unhealthy commodities through traditional media is known to impact
consumers' product attitudes and behaviors. Less is known about the impacts of digital …
consumers' product attitudes and behaviors. Less is known about the impacts of digital …
Netnography: The essential guide to qualitative social media research
R Kozinets - 2019 - torrossa.com
5 cell phone, with 77 percent of them smartphones. All of these connections potentially link
people to one another through a variety of social media sites and other interaction platforms …
people to one another through a variety of social media sites and other interaction platforms …
Netnography as a tool for understanding customers: Implications for service research and practice
K Heinonen, G Medberg - Journal of Services Marketing, 2018 - emerald.com
Purpose Understanding customers is critical for service researchers and practitioners.
Today, customers are increasingly active online, and valuable information about their …
Today, customers are increasingly active online, and valuable information about their …
A systematic review of the impact of exposure to internet-based alcohol-related content on young people's alcohol use behaviours
Aims To conduct a systematic review of studies exploring the relationship between exposure
to Internet-based alcohol-related content and alcohol use among young people. Methods …
to Internet-based alcohol-related content and alcohol use among young people. Methods …
[HTML][HTML] Australian children's exposure to, and engagement with, web-based marketing of food and drink brands: cross-sectional observational study
Background Food is one of the most frequently promoted commodities, and promoted foods
are overwhelmingly unhealthy. Marketing normalizes unhealthy foods, creates a positive …
are overwhelmingly unhealthy. Marketing normalizes unhealthy foods, creates a positive …
The impact of consumer confusion on nutrition literacy and subsequent dietary behavior
L Spiteri Cornish, C Moraes - Psychology & Marketing, 2015 - Wiley Online Library
This paper examines the impact of consumer confusion on nutrition knowledge, literacy, and
dietary behavior. While previous research largely focuses on understanding why consumers …
dietary behavior. While previous research largely focuses on understanding why consumers …
[HTML][HTML] Understanding ethical luxury consumption through practice theories: A study of fine jewellery purchases
This paper builds on existing research investigating CSR and ethical consumption within
luxury contexts, and makes several contributions to the literature. First, it addresses existing …
luxury contexts, and makes several contributions to the literature. First, it addresses existing …
[图书][B] Teori dan riset khalayak media
R Nasrullah - 2019 - books.google.com
Membincangkan media, secara langsung maupun tidak, terkait dengan khalayak media itu
sendiri. Berbagai riset tentang hubungan media dan khalayak ini tidak sekadar berhenti …
sendiri. Berbagai riset tentang hubungan media dan khalayak ini tidak sekadar berhenti …
An exploration of alcohol advertising on social networking sites: an analysis of content, interactions and young people's perspectives
AM Atkinson, KM Ross-Houle, E Begley… - Addiction Research & …, 2017 - Taylor & Francis
Young people increasingly communicate and interact via social digital media such as Social
Network Sites (SNS), where they discuss and display alcohol-related content. SNS have …
Network Sites (SNS), where they discuss and display alcohol-related content. SNS have …
Alcohol and social media: drinking and drunkenness while online
H Moewaka Barnes, T McCreanor, I Goodwin… - Critical Public …, 2016 - Taylor & Francis
Our New Zealand-based research provides new insights, drawn from focus group and
interview data gathered from 18-to 25-year-olds, about how alcohol use and technology …
interview data gathered from 18-to 25-year-olds, about how alcohol use and technology …