Growing businesses everywhere in the world have a far and wide objective of building up
their brand image. This research will help in highlighting the defining factors of a brand in …

The purpose of this conceptual paper is to focus on first-generation Americans and their
experiences as it relates to brand imagery and advertisements from fashion brands …

The purpose of this study is to find out the effect of cultural differences to brand identity both
directly and through the role of cultural awareness, and how it affects on creating Batik as …

Religion is an important cultural factor that has a direct impact on everyday human behavior
and related identity constructions. The subject of religion has widely attracted the attention of …

Destinations are areas visited by tourists, containing natural/cultural attractions and
openings to experience. The brand is an important reason for tourists to choose the …

Os fatores culturais influenciam o sucesso da comunicação entre pessoas de origens
culturais diversas, todavia podem também ser cruciais quando se trata da realização de um …

Building a strong and positive brand image in consumers' intellects requires instituting and
sustaining positive associations. Brand association is one such powerful aid that can shape …

Background: Today due to growth in the economy, fitness trends, and evolving lifestyles,
Sportswear has seen significant growth in India. Brand name and sports participation is not …

India being a mixture of societies, having a plethora of cultures, offers a differentiated
market, making it hard for advertisers to comprehend ways to capture this complex …

Brands are in stores, in posters, TV advertisements and on the internet, they are wherever
we look. On the other hand, culture is the social order of any organization or brand, It shapes …