This study aims to determine whether brand image influences buying interest in Oriflame
products in Manado City. This type of research used in this research is quantitative research …

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga dan citra merek
secara simultan maupun parsial terhadap keputusan pembelian pada Honda Vario di MPM …

The aim of this study are: first, to explore the effects of brand awareness, perceived quality
and brand loyalty on purchase intention. Second, to explore the effects of brand awareness …

Penelitian ini bertujuan untuk mengetahui: pengaruh variabel Citra Merek terhadap variabel
Kepercayaan; pengaruh variabel Kualitas Produk terhadap variabel Kepercayaan; …

The increasing level of competition in marketing requires companies to present different
marketing strategies that are superior to competing companies. Caffino is a local coffee …

Based on preliminary observations, indications of problems in this study are that employee
work discipline is still low. The purpose of this study was to determine the effect of leadership …

Industrial cosmetics growth has increased every year. This situation makes a tight
competition among the Cosmetic companies. Cosmetic companies try to create customer …

This research aims to analyze the effect of brand image, product quality, and consumers
satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah …

This study aims to determine: 1) the influence of tourist village attraction to image of tourist
village; 2) the influence of community based tourism to image of tourist village; and 3) the …

Penelitian ini bertujuan untuk menganalisis pengaruh Celebrity Endorsment, Brand Image
dan Electronic Word of Mouth terhadap purchase intention. Penelitian ini dilakukan pada …