The paper introduces a new perspective on abstract concepts (eg “freedom”) and their
associate words representation, the Words As social Tools (WAT) view. Traditional theories …

Abstract Abstract concepts (“freedom”) differ from concrete ones (“cat”), as they do not have
a bounded, identifiable, and clearly perceivable referent. The way in which abstract …

Both face-to-face communication and communication in online environments convey
information beyond the actual verbal message. In a traditional face-to-face conversation …

The problem of representation of abstract concepts, such as 'freedom'and 'justice', has
become particularly crucial in recent years, owing to the increased success of embodied and …

Psychological perspective-taking is a powerful social cognition that helps us to understand
other people. It creates feelings of closeness and sympathy, motivates us to help others, and …

One key issue for theories of cognition is how abstract concepts, such as freedom, are
represented. According to the WAT (Words As social Tools) proposal, abstract concepts …

The sensorimotor system plays a critical role in several cognitive processes. Here, we
review recent studies documenting this interplay at different levels. First, we concentrate on …

Product names can be developed to effectively convey specific sensory attributes to the
consumer. Most of the previous research on crossmodal correspondences has shown that …

Although the arbitrariness of language has been considered one of its defining features,
studies have demonstrated that certain phonemes tend to be associated with certain kinds of …

It is generally accepted that a word's emotional valence (ie, whether a word is perceived as
positive, negative, or neutral) influences how it is accessed and remembered. There is also …