Greenwashing means the advertisement of goods and services that are alleged to be of
benefit to the environment, and is a phenomenon that persists as an advertising tactic in …

In response to growing concerns about environmental degradation and climate change,
demand for green products and services has increased. The use of environmental claims as …

Due to the general tendency to express environmental protection, environmentalism, and
the actions to slow down the greenhouse effect in the world, the enterprises have noticed the …

This study investigates the influence of security analysts' coverage on corporate
greenwashing practices, a critical and underexplored area in the sustainability discourse …

Özet Yapılan araştırmalar kalite algısı ve marka imajında olduğu gibi yeşil kalite algısının ve
yeşil marka imajının marka performansına pozitif etki yaptığını ortaya koymaktadır. Bu …

This study aims to develop a variable model of consumer purchase intentions and test the
effect of green perceived value on consumer purchase intentions and test the effect of these …

Como resposta à crescente preocupação dos consumidores com a deterioração ambiental
e as alterações climáticas, a procura por produtos e serviços verdes tem vindo a crescer …

[ES] La definición precisa del papel de una empresa es un tema que surge regularmente en
mis estudios, a través de diversos temas concretos: los recursos humanos, la elección de …

Literature shows that as brand quality and brand image, green quality perception and green
brand image have also positive effect on brand performance. The aim of this research is to …

MASTERARBEIT / MASTER’S THESIS Page 1 MASTERARBEIT / MASTER’S THESIS Titel
der Masterarbeit / Title of the Master‘s Thesis Zwischen Konsum und Moral Die Rolle von …