[HTML][HTML] The marketing myopia of Serbian rakija distillers
S Adžić, M Bubulj, A Jovičić - Економика пољопривреде, 2023 - cyberleninka.ru
The aim of this explanatory research is to contribute to the knowledge of the marketing of
spirits through research into Serbian rakija producers, with an emphasis on the marketing of …
spirits through research into Serbian rakija producers, with an emphasis on the marketing of …
THE IMPACT OF RAKIJA CULTURAL HERITAGE AND RAKIJA MARKETING ON THE CONSUMER PURCHASING DECISIONS
This is the first study on the tradition and cultural heritage of the rakija market based on
consumer behavior analysis. The primary objective is to investigate the impact of cultural …
consumer behavior analysis. The primary objective is to investigate the impact of cultural …
[PDF][PDF] Consumer preferences about fruit brandies
N Jalić, J Аntelj, A Baćević, M Ivković… - BOOK OF …, 2024 - researchgate.net
The main goal of this research was to determine the preferences of consumers in the
Republic of Srpska regarding the most commonly consumed fruit brandies, for which there is …
Republic of Srpska regarding the most commonly consumed fruit brandies, for which there is …
[PDF][PDF] Application of Porter's Models in the Analysis of Strategic Competitive Positioning in the Rakija Market in Serbia
S Adžić - PaKSoM 2023 - researchgate.net
Rakija, which is recently included in the UNESCO World Heritage List, widely is recognized
as a national Serbian strong alcoholic beverage. Despite 600 of registered distilleries, the …
as a national Serbian strong alcoholic beverage. Despite 600 of registered distilleries, the …