This study assessed the influence of brand awareness, brand association and product
quality on brand loyalty and repurchase intention among male consumers of cosmetic …

Abstract Small businesses comprise 99.9% of all firms in the US (US Small Business
Administration, 2018b). As entrepreneurs develop ideas and build a customer base, small …

The present study reveals the importance of understanding how business decisions focused
on sustainability can impact companies, due to the risks associated with brand loyalty. The …

Extensive research on skin care products, particularly in Indonesia, is intriguing. It is as a
result of alterations in behavior that consumers always desire to appear attractive. Due to …

Pariwisata sub urban (atau lebih sering disebut sebagai pariwisata pinggiran
kota/pedesaan) merupakan salah satu kajian untuk pariwisata yang mengedepankan unsur …

The present study analyzes consumers perceptions of music streaming and how such
perceptions might influence customers brand loyalty and purchase intent. The competitive …

Çalışma, yeşil reklam ve yeşil marka farkındalığının yeşil satın alma davranışı ve yeşil
müşteri tatminine olan etkisini belirlemek amacıyla gerçekleştirilmiştir. Mevcut çalışmada …

Research Question: The goal of this research is to describe how the concept of brand
personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating …

Small and medium enterprises–including those in the business consultancy industry–are
strategic for the development of the South African economy and for developing marginalised …

To reach a broader market, businesses that develop in the digital era require innovation and
creativity. Business actors must have an excellent digital marketing strategy to promote the …