[HTML][HTML] An extended AI-experience: Industry 5.0 in creative product innovation

A Grech, J Mehnen, A Wodehouse - Sensors, 2023 - mdpi.com
Creativity plays a significant role in competitive product ideation. With the increasing
emergence of Virtual Reality (VR) and Artificial Intelligence (AI) technologies, the link …

Coffee Masterclass: An Experience of Co-Creation with Prompt Engineering and Generative AI for Immersive Environments Development

A Rozo-Torres, WJ Sarmiento - … on Virtual Reality and 3D User …, 2024 - ieeexplore.ieee.org
This work presents the design and development process of an immersive experience
applying a co-creation approach between humans and generative artificial intelligence …

Application of extended reality in movie marketing: qualitative insights from India

A Basu - … Journal of Management Concepts and Philosophy, 2022 - inderscienceonline.com
With the changes in entertainment consumption due to the COVID-19 pandemic, movie
marketing also needs to keep up with current times. Extended reality (XR) is an immersive …