Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

Research and Development (R&D) investment is seen as a fundamental driver of high-tech
small and medium-sized (SME) firm performance. However, the same driver may be …

Purpose This research proposes a text analytics–based framework that examines the utility
of online customer reviews in evaluating automobile manufacturers and discovering their …

Purpose This paper aims to examine the relationship between feelings toward buying wine
on mobile phones and m-commerce website loyalty by examining the mediating role of …

This research seeks to investigate consumer perceptions of mobile advertising value that
appears on their mobile devices, how their attitude towards these advertisements, and how …

In online environment, Internet users usually ignore the rectangular advertising block around
the site because they have created advertising schema and have internalized that the …

This study focuses on identifying the factors that affect online banner advertising recall in
Egypt. Based on previous literature and an exploratory study, three main independent …

Purpose–Rating, as a common way of evaluation, is a significant exercise and plays a major
role in managerial decision-making in general and in particular online purchasing. The …

The purpose of this exploratory study was to understand the extent that consumers report
purchasing wine on mobile devices and to empirically examine potential drivers of m-wine …

Sažetak Although the Internet has become the essence of communication, from an
advertiser's perspective digital advertising remains underexplored. This paper examines the …