Gamification is a strategy, methodology, or activity that has picked up pace over time and
has been successfully deployed in organizations. Despite massive efforts to capture the …

Gamification with various designs is becoming a mainstay of interactive marketing, used to
pervasively and holistically to in value-creating marketing practices. Beyond marketing …

Gamification has captivated people's interests from all walks of life, including marketing
managers. Incorporating game mechanics in a non-gaming context like social media …

In an increasingly digitalized society, it is more common to use new technologies in different
dimensions of people's daily lives. Education is part of the set of fields where there is a need …

RESEARCH QUESTIONS• Which gamification elements are most desired among credit card
users in the banking context?• Is there a significant relationship between gamification and …

Die Beantwortung der Frage, welche Risiken und Nebenwirkungen mit der Nutzung von
Gamification einhergehen können, ist für die Abwägung und die Art dessen Einsatzes von …

Gamification has captivated the interest of consumers from all spheres of life, and marketing
holds a dominant position. It enhances customer engagement and loyalty through non …

Abstract (DE) Unser Alltag wird zunehmend von Technologien geprägt, die an unserer
natürlichen Lust am zufälligen Spiel ansetzen (Šimůnková, 2018). Schule, Arbeitsplatz …

Due to the increase in youth unemployment, one of the suggestions has been a move to
encourage young people to pursue entrepreneurship. But entrepreneurship requires certain …

Organisations are continuously seeking to increase employee engagement to improve
organisational performance and gain competitive advantage. Gamification—the use of game …