The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
Evolving research perspectives on food and gastronomic experiences in tourism
G Richards - International Journal of Contemporary Hospitality …, 2021 - emerald.com
Evolving research perspectives on food and gastronomic experiences in tourism | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Instagram travel influencers in# quarantine: Communicative practices and roles during COVID-19
The crisis arising from the COVID-19 pandemic has affected the entire tourism system,
including communication and marketing practices. Of these practices, in recent years …
including communication and marketing practices. Of these practices, in recent years …
Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products
This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
Pet influencers on social media: The joint effect of message appeal and narrator
The power of pet influencers has been increasingly recognized by hospitality and tourism
practitioners as more people choose to travel with their pets these days. Pet influencers are …
practitioners as more people choose to travel with their pets these days. Pet influencers are …
Virtual influencer as a brand avatar in interactive marketing
A Audrezet, B Koles - The Palgrave handbook of interactive marketing, 2023 - Springer
Social media influencers have become an integral part of most brands' interactive marketing
strategy for the past 15 years. Leveraging their unique content and substantial follower base …
strategy for the past 15 years. Leveraging their unique content and substantial follower base …
Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework
Sharing online content on social media platforms has opened the door to a new era of
marketing communication in many fields, including tourism. This paper concentrates on the …
marketing communication in many fields, including tourism. This paper concentrates on the …
How social media influencer's event endorsement changes attitudes of followers: the moderating effect of followers' gender
Purpose This paper aims to study how a social media influencer (SMI) endorsement affects
followers' event attitude and behavioral intentions. More importantly, it comparatively …
followers' event attitude and behavioral intentions. More importantly, it comparatively …
Social media activation of pro-environmental personal norms: an exploration of informational, normative and emotional linkages to personal norm activation
W Han, Y Wang, MC Scott - Journal of Travel & Tourism Marketing, 2021 - Taylor & Francis
The role that information plays is critical in changing behavior, thus it is surprising that so
little research has examined informational strategies in activating pro-environmental …
little research has examined informational strategies in activating pro-environmental …
Social media influencers as mediators of commercial messages
H Vanninen, J Mero, E Kantamaa - Journal of Internet Commerce, 2023 - Taylor & Francis
Social media influencers are integral to contemporary organizations' marketing strategies.
Despite growing interest in the topic, there is scant knowledge of how organizations manage …
Despite growing interest in the topic, there is scant knowledge of how organizations manage …