Achieving the promised benefits of a new technology is closely tied to its sustained use. The
dominant approach has been to predict use based on behavioral intention. Central to this …

Mobile app ratings and reviews are important due to their influence on consumer behavior
and the financial consequences for app developers and app platform providers. This paper …

Online customer reviews (OCR) are an established source of competitive intelligence. Since
OCR reflect perceptions of past users about product features and performance, prospective …

Exploring what types of app icons are attractive has been a topic of great interest in recent
years. The main purpose of this study was to explore the neural mechanism of attention …

The popularity of social media, such as WeChat and Weibo in China, has provided an
opportunity to develop social commerce. Although shopping through social commerce …

Purpose The application of mobile augmented reality (MAR) for enhancing user experiences
and consumer patronizing intention has been the focus of recent MAR literature. Few studies …

Mobile health apps are increasingly being recognized as effective tools for improving the
efficiency and sustainability of healthcare systems. However, a major challenge faced by the …

The COVID-19 pandemic compelled traditional in-person events to begin transforming into
more innovative and safer experiences by utilizing various virtual experience platforms …

Purpose This research delves into the dynamic realm of app design by examining the impact
of app icon familiarity and authority on image fit, influencing users' app usage intention …

Developers release their mobile apps through multiple app store ecosystems to extend their
reach and reduce their dependency on a single distribution platform and its governance …