Likeability plays an important role for firms that rely on their brands. However, few studies
examine factors influencing customers' perceptions of likeable firm brands. Adapting a …

ObjectiveSmall food store interventions show promise to increase healthy food access in
under-resourced areas. However, none have tested the impact of price discounts on healthy …

Unhealthy product marketing drives non-communicable disease, and more research into the
strategies that increase unhealthy product consumption is essential to improve regulation …

Purpose The purpose of this paper is to use the game theory combined with Monte Carlo
simulation modelling to support the analysis of different retail marketing strategies, in …

Now in its second edition, this updated text explores the contemporary trends in retail and
channel marketing. Disentangling the complexity of channel marketing issues, it offers a …

The purpose of this paper is to assess the effect of consumers' variety-seeking tendency on
their preference for monetary versus nonmonetary promotions (ie a price discount versus a …

The promotion strategy is one of the strategies that can be used by business people in
facing the new normal era after the Covid-19 pandemic, hoping to attract consumers to make …

With the expansion of globalization, the increasingly competitive environment of fashion has
led to the diffusion of brands across borders and cultures. Furthermore, with the expansion …

O objetivo desta pesquisa é analisar de que maneira o amor a marcas influencia a decisão
de compra dos consumidores de empresas aéreas. Os principais conceitos relacionados ao …

O artigo teve como objetivo avaliar o amor a marcas de Companhias Aéreas, por meio do
uso de análise PLS-PM, utilizando uma escala composta por 17 assertivas das quais foram …