Purpose In the context of fashion brands on Instagram platform, this study aims to investigate
the impact of age on the relationships between informative, interactive and trendy social …

In this study we consider whether (a) image-and word-based communication modes and (b)
warmth and competence cues vary in their relative influence on different levels of …

This study examined how social media marketing activities (SMMA) influence consumers'
engagement behaviour in developing countries. Based on the stimulus-organism-response …

The aim of this study is to analyse the interactions between fashion brands and their
followers on social networks, focusing on empirically determining the relationship …

Purpose This paper aims to bridge the gap by understanding the context of ageing
consumer behaviour in the online community. Specifically, this research seeks to identify …

Instagram is a highly favoured platform for visual businesses, particularly fashion apparel
industry. There are increasing number of fashion apparel businesses that are growing …

This study sought to examine new marketing ethics (ME) practices that can foster strong
moral grounding in the fashion and apparel retail firms to delineate a new approach within …

The current study aims to explore whether virtual reality can be more effective that traditional
2 D in influencing empathy, sympathy, movie coolness and word-of-mouth. A factorial design …

Technological advancements within social commerce platforms, such as “action buttons” on
Facebook or Instagram (eg, the “Shop” button), have simplified how customers interact with …

In a changing world, where artificial intelligent devices are communicating with consumers,
understand the communication interaction between firms and consumers is key to the …