Using self-determination theory (SDT) as a conceptual framework, we utilized previous
research to develop a conceptual model to better understand individuals' motivation to …

While mega events substantially contribute to a hosting community's economy and
marketing appeal, small-scale events might result in more positive effects because they …

To date, it remains very challenging for managers to combine different features of sports
events into compelling product/service offerings that meet visitors' expectations. Yet, there is …

Previous studies examining consumption behaviours at sport events have primarily focused
on mega events and oftentimes overlooked those small to midsize events, such as city …

This study explored the relationship between destination and event elements and an
individual's motivation to travel for sport events. Investigators surveyed participants who …

The purpose of this study is to examine the relationships between image congruence, tourist
satisfaction and intention to revisit in marathon tourism. The results show that both affective …

Despite the long recognized effects of mega-events on image enhancement, knowledge on
the core manifestation of the effects—the influence of event image (EI) on destination image …

The connection between tourism development and the natural environment is more intense
in outdoor sport tourism than in many other forms of tourism. Natural settings (space), sport …

Since many years, hosting mega-events is known to have potential positive effects on local
communities. In the recent years, there has been a growing interest for non-strictly economic …

Purpose Image congruence is one central metrics that significantly influences image
transfer. Nevertheless, studies on impact of image congruence on consumers' attitudinal and …